https://www.melaniehilldesign.com/about-me daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/c893dff0-f6e8-422b-a991-79fe6564da33/Melanie_Hill_No_Filter.jpg https://www.melaniehilldesign.com/contact daily 0.75 2025-02-13 https://www.melaniehilldesign.com/overview daily 1.0 2025-04-15 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Overview https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Overview https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Overview https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Overview https://www.melaniehilldesign.com/work-menu daily 0.75 2024-12-08 https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1764851544169-KZU36WC9SVQDFGG3LL5M/Bus%252BStop%252BMockUp.jpg Work Southern Water — Behaviour change campaign https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1764851261632-J88PNZ2NVJV2K81FOWYQ/THOR%2B-%2BBrand%2BRefinement_v4-18.png Work THOR - Branding https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/ce81f4f4-ff9c-4c9c-8b60-10a99a975263/Alternus_Master_Logo_V2_RGB_Alternus+Logo+1+colour+White.png Work Alternus Energy - Brand https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/18567791-8c22-420f-95ea-b278f3255b96/DSC_2344.png Work Johnson & Johnson Social https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1764851627536-4BYP384UX6TAFMWGT8BL/CRS%252BMockupPhone%252B1.jpg Work CR Smith - Brand Campaign https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1764851607232-TM5AJ1OV8MZXG1EIEZEL/SLaM_Stage%2B3_Branding_Refine_Social_Mockup_V4.png Work NHS South London & Maudsley - Brand https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1708280577383-SBR0L0148BDFXJK9UUGC/Breeze-KV-MockUpV2.png Work Gatwick Airport - Repositioning campaign https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715535940139-EZS24HBHLRBF5LQ9FBCU/Hologic-Magazine-mockup.jpg Work Hologic - Behaviour change campaign proposal https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1598005108262-FT5EKC09AF72I10GFN69/G%21+Banner+Wide.jpg Work Glorious! Brand & Social Reboot https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/a9c231ac-292f-498c-8ce9-f41a3678c382/Bloom_Logo_V2_Bloom+Logo+Green.png Work Bloom Hypnotherapy - Brand https://www.melaniehilldesign.com/southern-water daily 0.75 2025-03-25 https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715190779468-Z8WC5RT3DMVUWWYAJ7IX/Bus%2BStop%2BMockUp.jpg Southern Water Positioning people at home as everyday heroes. Playing with scale, making everyday objects big – highlights a big opportunity right there at home under your nose. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715191614523-P89UF399Q4G0EKTLCXHZ/Southern%2BWater%2BOOH%2B48s_mock.jpg Southern Water Impactful quotes from different people make the behaviour feel relatable and were better received than if it were to be posed as an instruction from SW. It gave gentle behavioural nudges – "if other people are doing it, it is a widely accepted behaviour and perhaps I should too. " https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715192252699-AGXPQWGVE9E96L9C9GXL/1080X1920_Leaky_phone%2Bmock.jpg Southern Water Quantifying how much one change can save, raises awareness of actual water usage. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/c93d78ea-89c5-43b4-8bf6-b1d5c7c95115/Phone-carousel-motion-mock2.gif Southern Water We were transparent about the changes Southern Water were making. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/6358e570-d596-4750-bbf4-608a5833c100/Screenshot+2024-02-18+at+14.20.02.png https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/4e06d084-efb3-4e22-868e-07ace144d3dd/Screenshot+2024-02-18+at+14.20.15.png https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/adda02a5-1731-475a-a95e-7d2a913bfb9c/IMG_0111.png https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/23924429-7dab-4689-8fed-c8a08fd94939/IMG_9176.png 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https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/f0b7c485-00ac-4c6a-ad06-308c388d47f4/IMG_6973.jpg CR Smith https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/7dc58bff-de1f-414f-abb9-c97c767abe8f/IMG_6979.jpg CR Smith https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/2a63efb1-fc56-4589-af7b-cb17fcc38768/IMG_6980.jpg CR Smith https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/d31bf783-867f-4359-95bd-51e934580b68/IMG_6985.jpg CR Smith https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/3c8b5dad-ed9a-4b01-8c4c-7efe1fa9fa61/IMG_6986.jpg CR Smith https://www.melaniehilldesign.com/hologic daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715535940139-EZS24HBHLRBF5LQ9FBCU/Hologic-Magazine-mockup.jpg Hologic Older women may make active decisions not to participate; in one study, older women reported low levels of worry about cervical cancer and also perceived themselves to be at low risk of developing cancer. A huge portion of the this audience picks up Tesco and Stylist print magazines.  https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715528412781-VTXUMMS8DVSZ5MR22SZD/Hologic48%2Bsheet%2BMockUp2%25400.5x.jpg Hologic Simple messaging and local OOH. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/1715535989499-APUQ3W5JCTWEQ47GCNRE/Hologic48%252Bsheet%252BMockUp1%2525400.5x.jpg Hologic Attention grabbing OOH with clear — positive messaging. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/dd0a26a6-7e06-4d9b-970f-ba876bb62d06/01_IPhone+11+pro+Mock-up%400.5x.png Hologic Spotify is a space we can rely on the privacy of “being in someone’s ear”. We use the platform to address sensitive questions people may be reluctant to ask, or not know to ask. Using well-known talent such as Victoria Scone will help us reach our LGBTQ+ audience. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/e65137f0-e5f0-41fb-8983-ad5f707175b3/A4+Paper+esol2%400.75x.png Hologic Free health packs printed in a variety of languages, to be given out at ESOL classes. To reach those taking free English classes, as we know language can be a barrier for minority ethnic groups. https://images.squarespace-cdn.com/content/v1/5f3f9a994e96a669a7816f73/feb0c881-687e-43f1-ad7a-4980c9a17268/Hologic-phone-mockup2%400.5x.png Hologic Younger women often report practical barriers, embarrassment and the perception that they are at low risk of developing cancer. 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